The article focuses on the analysis of agender aesthetics as a postmodern project to abandon gender identity. The article considers the ideological presumptions of the human body, gender and sex denaturalization project, within the framework of post-structural researches. Axiological grounds of the traditional identity understanding criticism have been identified. Lacan, Kristeva, Baudrillard revealed the mechanism of identity formation as an artificial construct attached to corporeality. Butler proposed a strategy to elude identification, formulated as the concept of performativity. These ideas were reflected in the works of fashion designers who share postmodern values. The article discloses the mechanisms of agender body designing by the fashion house of Gucci. Agender aesthetics is based on the idea of rejecting gender identity and proclaiming the body as the unique unit exhibiting itself in a performative manner. The artistic task of agender aesthetics is to develop the visual plasticity of human body. The main techniques for this task are the following: combining things with ideologically opposite vestimentary codes, removing the elements of clothing with rigid gender connotations from the usual context and fitting them into a new visual series to give them gender neutrality. The article problematizes the aesthetic grounds of the agender style and concludes that postmodern rethinking of human body not as an image, but as a fluid, goes beyond the elitist art practices and becomes relevant to the mass consciousness of Western people.
Bahtin, M. M. (1990). The Work of François Rable and The Popular Culture of the Middle Ages and Renaissance. M.: Fiction.
Batkin, L. M. (1989). The Italian Renaissance in search of Individuality. M. : Science (in Russian).
Baudrillard, J. (2000). The Transparency of Evil. M.: Dobrosvet (In Russian).
Baudrillard, J. (2003). For a Critique of the Political Economy of the Sign. M.: Biblion-Russian book (in Russian).
Bourdieu, P. (2001). Practical Sense. St. Petersburg: Aleteia (in Russian).
Brundt, G. A. (2004). Philosophical anthropology of feminism: The Woman’s Nature. Yekaterinburg (In Russian).
Butler, J. (2000). Gender Trouble. In Anthology of Gender Research. (pp. 297-346). Minsk: Propilei (in Russian).
Butler, J. (2002). Mentality of the Power. Theories of a Subjection. Kharkiv: KCGR; St. Petersburg: Aleteia (in Russian).
Butler, J. (2005). The body's Appropriation of Gender: The Philosophical Contribution of Simone de Beauvoir. In Women, Cognition and Reality: Research on Feminist Philosophy. (pp. 292–303). M.: Rosspen ( in Russian).
Deleuze, G., Guattari, F. (2007). Anti-Oedipus: Capitalism and Schizophrenia. Yekaterinburg: U-Factoria (in Russian).
Diakov, A. V. (2003). Gilles Deleuze. Philosophy of Difference. M.: White city (in Russian).
Hassan, I. H. (1987). The Postmodern Turn: Essays in Postmodern Theory and Culture. Ohio State University Press.
Heilbrun, C. (1973). Toward a Recognition of Androgyny. New York: W. W. Norton and Company.
Highwater, J. (1997). The mythology of transgression: homosexuality as metaphor. Oxford University Press, New York.
Iliin, I. P. (1998). Postmodernism from origins to the end of the century: the evolution of the scientific myth. M.: Intrada (in Russian).
Kant, I. (1963). Universal Natural History and Theory of the Heavens. In I. K. Сollected Works in 6 v. V. 1. М.: Thought (in Russian).
Kobylin, I. I. (2011) Origin and Singularity: G. Agamben and M. Foucault about The Birth of Biopower. Philosophy and society, (3), 171-183. (in Russian).
Kristeva, J. (1984). Woman Can Never Be Defined. New French Feminisms. New York.
Kristeva, J. (2003). Powers of Horror. An Essay on Abjection. St. Petersburg: Aleteia; Kharkiv: F-press (in Russian).
Lacan, J. (2009). The Mirror Stage as Formative of the I Function as Revealed in Psychoanalytic Experience. In J. Lacan, Seminars. Book 2. M.: Gnosis (in Russian).
Nancy, J.-L. (1994). Today. Lecture, given in January 1990 at the Institute of Philosophy in Moscow. In Ad Marginem'93. Yearbook of the Postclassical Research Laboratory IP RAS. M.: Ad Marginem (in Russian).
Nancy, J.-L. (1999). Corpus. М.: Ad Marginem (in Russian).
Pitts, V. L. (2003) In the Flesh. The Cultural Politics of Body Modification. New York.
Rickert, H. (1998). The Sciences of Culture and The sciences of Nature. M.: Respublic (in Russian).
Sirotkina, I. V. (2011). Free movement and plastic dance in Russia. Retrieved from https://design.wikireading.ru/3700
Sloterdijk, P. (2005). Bubbles: Spheres Volume I: Microspherology. St.-Petersburg: Science.
Vogue. (2018). The Vogue’s choice: A New Clothing. Magazine Vogue, (12), 100-102 (in Russian).
This work is licensed under a Creative Commons Attribution 4.0 International License.